Branding
Uniform visual identity
Simple and objective visual identity.
Year :
2025
Industry :
Automotuve
Client :
Xumica
Project Duration :
2 weeks
Logo
Developing a good logo that communicates the services quickly, without needing the name.
A mix of ideas
This is a towing company named Xumica (ant), alluding to hard work, and the logo is a blend of the niche and the name, forming a tow truck ant, making people see the logo and automatically understand the type of service.
Strategic Uniform
Strategic uniform: In this uniform, I used an unconventional color to draw attention and prevent dirt, with a black fabric to hide dirt from the uniform during work and maintain the company's image as a clean company, and the logo with a contrasting color to give greater importance to the visual identity.
Color Palette
The brand development was based on the company name and the type of service it provides. I chose orange to evoke the cones used for traffic signaling and workplace safety, and black to create a visually appealing and automotive-style look. It's worth noting that the orange I chose also looks good on light backgrounds, as does white, making it useful for graphic elements like document wallpapers and invoices.
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New release
Preview
Branding
Uniform visual identity
Simple and objective visual identity.
Year :
2025
Industry :
Automotuve
Client :
Xumica
Project Duration :
2 weeks
Logo
Developing a good logo that communicates the services quickly, without needing the name.
A mix of ideas
This is a towing company named Xumica (ant), alluding to hard work, and the logo is a blend of the niche and the name, forming a tow truck ant, making people see the logo and automatically understand the type of service.
Strategic Uniform
Strategic uniform: In this uniform, I used an unconventional color to draw attention and prevent dirt, with a black fabric to hide dirt from the uniform during work and maintain the company's image as a clean company, and the logo with a contrasting color to give greater importance to the visual identity.
Color Palette
The brand development was based on the company name and the type of service it provides. I chose orange to evoke the cones used for traffic signaling and workplace safety, and black to create a visually appealing and automotive-style look. It's worth noting that the orange I chose also looks good on light backgrounds, as does white, making it useful for graphic elements like document wallpapers and invoices.
More Projects
New release
Preview
Branding
Uniform visual identity
Simple and objective visual identity.
Year :
2025
Industry :
Automotuve
Client :
Xumica
Project Duration :
2 weeks
Logo
Developing a good logo that communicates the services quickly, without needing the name.
A mix of ideas
This is a towing company named Xumica (ant), alluding to hard work, and the logo is a blend of the niche and the name, forming a tow truck ant, making people see the logo and automatically understand the type of service.
Strategic Uniform
Strategic uniform: In this uniform, I used an unconventional color to draw attention and prevent dirt, with a black fabric to hide dirt from the uniform during work and maintain the company's image as a clean company, and the logo with a contrasting color to give greater importance to the visual identity.
Color Palette
The brand development was based on the company name and the type of service it provides. I chose orange to evoke the cones used for traffic signaling and workplace safety, and black to create a visually appealing and automotive-style look. It's worth noting that the orange I chose also looks good on light backgrounds, as does white, making it useful for graphic elements like document wallpapers and invoices.
More Projects
New release
Preview